Viewing Alcohol Warning Advertising Reduces Urges to Drink in Young Adults: An Online Experiment

BIOMED CENTRAL (07/08) – Tobacco counter-advertising is effective at promoting smoking cessation. Few studies have evaluated the impact of alcohol warning advertising on alcohol consumption and possible mechanisms of effect. This pilot study aimed to assess whether alcohol warning advertising is effective in reducing urges to drink alcohol, if emotional responses to advertising explain any such effect or perceived effectiveness, and whether effects differ among heavier drinkers. Read more

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